Behind the Webinar / Teleseminar Promotion....

What a fantastic week. Only 1 day of promotion for my Free Webinar on Ezine publishing has secured over 250 seats. Wow! Truly a great marketing tool. On day 1, this is a great registration list compared to my last seminar "Worst Presentation Mistakes Made by Millions", where the registrants trickled in over time. The first day, we had only 50 and eventually getting up to over 600 people.

The promotion that goes into getting the word out is extensive.

First you have to craft the right series of messages to go into emails, direct mail and out to your affliates.

Second, you have to craft the right message in 140 characters or less and change it up so you can repost on Twitter and other social media sites.

Next, you need to make sure that your webpage has the course description, the benefits the attendees will recieve from attending (basically - what will they learn) and a bio on you as the speaker.

Lastly, you need a sign up box that your audience can "opt in".

Once you have begun all that prep, begin your promotion and start to develop your slide deck for the Webinar and rehearse, rehearse, rehearse. Rule #1 of all successful presenters.


I wonder where this topic will bring us! Is it that more people are interested in Ezine publishing over enhancing their presentation skills? Or is it that more people are becoming exposed to me?

One thing I know for sure, I really enjoy teaching people how to use marketing and business strategies to build their businesses and conducting these sessions are one of my favorite things to do. - I may dabble into public speaking one day, What do you think?