5 Ways to Create A Successful Niche Business

Too many business owners fish in the widest and deepest pools– trying to be all things to all people. Offering a broad range of products and services to a broad audience and never really create the waves that lead to tremendous profits. By positioning yourself at the top of a smaller, well defined pool (or niche) you will set your business apart from the competition and create a profitable business. Here are five proven ways to create a profitable niche business.

1. Define Your Market
Research the needs and challenges of your target audience and capitalize on those needs. Understand the community and develop solutions that appeal to a specific group. For example – Understanding Social media in Small Business is a need of the small business community, a niche market would be to develop a product or service that teach small business owners how to use social media in their business.

2. Create Your Product or Service
Based upon the needs of your target audience, you want to create a product or offer a service that addresses those needs. Many start with developing their products first without researching if there is a market for it. First define your audience and establish there is a demand for a new product and then develop it.

3. Create Your Brand Promise
The brand promise is a statement of what your customers can expect every time they engage with your company and is the center of your business. When a brand stands out with a strong promise that deliver value consistently, the value of your offering increases and customers will be willing to whip out their wallets and pay for your products.

4. Become the Expert
Position yourself as an expert in your niche and become the “go to guy” for this product of service. Showcase your knowledge and expertise by writing articles, participating in forums and providing tips, techniques and strategies in short, succinct messages via popular social networking sites.

5. Create specific messages direct to your niche
Business is conducted on an emotional level. Now that you have identified your market, built a community around your offering, you must communicate with your target market frequently. Develop specific messages targeted towards your niche market appealing to their emotions and demonstrating your benefits. It takes 7 times before somebody is comfortable enough with you and your expertise to buy from you so be specific, be credible and offer extraordinary value.

No matter if you are a retailer, service professional, internet marketer or mom and pop shop, you stand for something. There is a reason that you went into business and a reason why you want your business run a certain way. Building a brand starts with defining what is your core purpose and the inherent promise you are making to your customers and delivering value every time. Isolating your niche in your area of expertise and bringing solutions to a targeted group will keep the cash registers ringing every time.

©Kellie D’Andrea & Associates
Want to use this article in your newsletter or web site?You can, just include this complete blurb with it: Kellie D'Andrea is the creator of BLAST Marketing System and publishes "The Marketing Edge" a FREE award winning ezine for small business owners who want to gain the competitive edge with strategic marketing and branding techniques that actually work. Interesting in learning more, sign up for FREE Marketing Classes “Marketing Mondays” and learn how to position your business for success. www.kelliedandrea.com.

Wow. Where did the time go?

It has been such a long time since my last post. I cannot believe it. I have been super busy in the pursuit of my dreams and taking the steps for long term growth. It has been a wild year so how can I sum up my accomplishments, events and challenges?

Here it goes:

1. Great year at the office - tremendous sales, profitable business and happy employees. In a time when companies are suffering and unemployment is at an all time high, the office had its best year in history!

2. Danielle got her first car - total her first car and learned a very valuable lesson about driving, insurance and adulthood.

3. Launched 4 products, published hundreds of articles and had wonderful results from offering free webinars, teleseminars and classes.

4. Danielle was challenging at times with all of her "teenage wisdom".. In hind sight, I should have written her stupid arguments down so I could show them to her later when she is an adult...

5. Joined many marketing groups, mastermind groups and hired my own Business Coach... I love learning!

6. Invested a lot in my education this year and have no regrets. Ton of wonderful ideas that I have applied to my business.

7. Made wonderful connections and grew my connects by thousands.

8. Started with twitter and actively marketing on LinkedIn with wonderful success.

9. Started my new book "BLAST Marketing for Retailers" - scheduled to be released in 2010!

10. Enjoyed life, friends & family.....


In spite of all things going on in the world, it has been a good year. I try to remain positive and always look for the opportunities even in the most adverse of situations and I encourage all of you to do the same.

Here is to a healthy, happy and year of prosperity and abundance. Here is to 2010!

The 94 Day Challenge Preview Call

I am pumped up and roaring to go.

I am so excited about my newest program, I cannot keep quiet about it. The response is overwhelming and the result are unbelievable. If you haven’t yet listened in on a preview call, go right now and sign up here. You do not want to miss it! As business owners, marketing our business is one of the most important aspects that we have to focus on. We have to learn marketing strategies that attract people to our business so we can later convert them to customers.

This week I released 21 of my top secret strategies for only $7 (a real bargain). If you didn’t obtain your copy, please go here. You don’t want to miss out on this! Order Now

One of the marketing strategies that I use is email marketing (you know they don’t call me the Ezine Mentor for nothing). A great and inexpensive way to market your business, but it is more than just sending out an email to your list….. you must understand your numbers and email metrics for this strategy to be truly effective.

Happy Halloween.

Wow! What a wonderful month... were do I start. First, It was my birthday this month - yes the big 40. I can hardly believe it, but I will have to tell you that life does begin at 40. What a year I am expecting this one to be! I am so glad you are on the journey with me.

I also had the honor of signing up with Terri Levine, The Guru of Coaching and I am one of her VIP members. I cannot wait to have my one to one session with her and to really learn from a pro.

Last week, I launched my preview to The 94 Day Challenge and what an event it was. So many people want to change thier life and they signed on to learn the Top reasons goals fail. I am hosting another preview call on 11/12 and you can sign up at www.94daychallenge.com

Yippie...

A Big Thank You

Hello! First let me say a big THANK YOU for all the birthdaywishes, cards, gifts, email and mentions. I am moved by your kind words and feel wonderful about my birthday. I had a wonderful time with family and friends and couldn’t have asked for anything better.

I also had four amazing days with two different coaches working on various aspects of my business. I had the privileged of working with Michael Port, NY Best Selling Author of Booked Solid and Terri Levine, the Guru of Coaching and WOW, what an experience both events were!

Although Terri and Michael had two very different focuses and styles, they did have a consistent message – Do Everything You Can to Retain Your Customers! Today’s article gives you 3 retention tactics that you should be doing in your own business that will help guard against the recession. I encourage you to evaluate your retention methods and do everything in your power to create the ultimate experience for your customers.

I have been so inspired by my coaches to bring additional value to each of you that I have decided to offer you a free half hour consultation to discuss your marketing efforts and solutions you may want to consider. This is my gift that I offer you with no strings attached. Please contact my admin at nancy@kelliedandrea.com to set up some time with me.

Enjoy your week and remember, “A day of action will create a lifetime of results.”

Happy Birthday To Me

Happy birthday to me, happy birthday to me, happy Birthday to meeeeeee… happy birthday to me! I cannot believe I am 40 today! It seems like just yesterday I was working at my first job, or raising a small toddler, or purchasing my first home. My how time flies. The great thing is, I have absolutely no regrets! I wouldn’t change a moment in my life. I am a firm believer that things happen for a reason and that every experience I have had was meant to lead to a higher purpose!

This weekend, we celebrated my Aunt's 50 Year Jubilee as an IHM nun in the Catholic Church. All of her friends, family, and colleagues came together to participate in an honorary mass and to celebrate her success and devotion with a party afterwards. As I watched her come up the aisle, I was moved to tears by the joy and happiness on her face. Not only was she proud, but she seemed fulfilled. I have never seen her so elated and so happy. 50 years doing what you love and loving what you are doing – Can you say the same for your chosen career? Can you say that you have found your purpose and that you are truly happy?

I started out this week wanting to write about Labor Day and the significance of the holiday but I find myself totally absorbed in the fact that I am turning 40 this year. On October 1st, I will hit that milestone and I just realized that is less than a month away.

When I take a look back on what I have accomplished, I am amazed with how blessed I have been. Starting at a very young age, I was extremely fortunate to find success in my career, my family and my businesses. I have been recognized in many forums for my contribution and accomplishments. I have found my greatest success in the accomplishments of my daughter and of my clients and I attribute that to having the time to spend with each of them.

I would not be able spend time with my family and my clients if I was tied down to my business, so this week’s article begins with the question, “Do you run a business or have a job?” If done correctly, your business can run on autopilot and provide you with the freedom to work on projects and spend time with your family as you choose to do so.